STUDY OF INFLUENCE OF STORE ENVIRONMENT ON IMPULSE BUYING TENDENCY
نویسندگان
چکیده
منابع مشابه
Impact of Store Environment on Adult Generation Y Consumers’ Impulse Buying
Until recently, Baby Boomers, with over 76 million members strong, were the largest consumer market in the U.S. However, as members of this generation have gradually entered retirement age and their spending has shifted from trendy goods to more mature, need-driven products, Generation Y has emerged as an enormous force which will inevitably rival Baby Boomers’ market dominance (Cortes, 2004). ...
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Purpose: This paper is to identify and explain the in-store shopping environment effects that drive consumers’ impulse buying decisions. Methodology: Primary data is collected from 100 randomly selected shoppers in Abbottabad and Islamabad. Descriptive data analysis along with test of significance was applied to analyze data. Findings: Results indicate that presence of an enjoyable, pleasant an...
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this study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. statistical society of this study is consumers of chain stores in tehran. by cochran method 384 people were selected as a sample.450 quest...
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چکیده ندارد.
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ژورنال
عنوان ژورنال: Russian Journal of Agricultural and Socio-Economic Sciences
سال: 2018
ISSN: 2226-1184
DOI: 10.18551/rjoas.2018-10.18